I've built my career around sports, music, and pop culture. Some ideas end up on the internet. Some end up in stadiums. Some become entire creative worlds.
VISUAL DIARY
NEW YORK
GEORGE, CREATIVE DIRECTOR
CURRENTLY: AT PEACEInternet-first strategy, cultural fluency, viral moments and community built from inside the fandom.
From paper backdrops to full-scale production, and finding new ways to make 110,000 fans feel just as big through a screen.
NFL moves fast. Running social across platforms meant knowing the game, reading the moment and telling the story in real time.
Football-first concepts translated into prime-time creative.
