Arizona Cardinals

Covering game day, in real time.

short-form

Building short-form momentum.

Beyond game day, I oversaw short-form content across TikTok, Instagram Reels and YouTube Shorts, helping shape what we captured, how we packaged it and what made it onto the feed. During my time with the Cardinals, short-form views increased 800% and subscriber count grew 33%.

800%increase in short-form views
33%increase in subscriber count

Step into live tweeting an NFL game.

Take a look at what it takes to run Twitter on an NFL game day as the Cardinals come back to win a thriller in Miami. The actual feed, pacing, copy, assets, timing and audience response, all unfolding in real time.

AZ 28 : MIA 27Oct. 27, 2024Hard Rock Stadium84 posts in the full-day export
Pregame9:46 AM
AZ
Arizona Cardinals @AZCardinals · 9:46 AM
We'll bring the heat to MIA
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AZ
Arizona Cardinals @AZCardinals · 10:01 AM
WAKE UP, IT’S GAMEDAY ‼️
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Arizona Cardinals @AZCardinals · 10:15 AM
Here on business
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Arizona Cardinals @AZCardinals · 10:44 AM
Drip too hard 💯
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Arizona Cardinals @AZCardinals · 10:56 AM
Excessive heat warning
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AZ
Arizona Cardinals @AZCardinals · 11:12 AM
Everyone say Happy Birthday and Happy National Tight Ends Day to @ejhiggz 🎉 Seriously, do it now👇 #NationalTightEndsDay
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AZ
Arizona Cardinals @AZCardinals · 11:17 AM
Stuntin' is a habit for @MackWilSr
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AZ
Arizona Cardinals @AZCardinals · 11:26 AM
look good, play good.
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♡ 77↻ 6◯ 2◉ 8.7K
AZ
Arizona Cardinals @AZCardinals · 11:30 AM
Inactives #AZvsMIA:
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AZ
Arizona Cardinals @AZCardinals · 11:43 AM
: f o c u s e d :
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AZ
Arizona Cardinals @AZCardinals · 11:51 AM
Battle ready🔒
♡ 130↻ 5◯ 4◉ 8.5K
AZ
Arizona Cardinals @AZCardinals · 11:59 AM
.@K1 and @JamesConner_ make their day
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AZ
Arizona Cardinals @AZCardinals · 12:06 PM
Built for greatness
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AZ
Arizona Cardinals @AZCardinals · 12:14 PM
Let's have a day 😤
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AZ
Arizona Cardinals @AZCardinals · 12:28 PM
Target located 🎯
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AZ
Arizona Cardinals @AZCardinals · 12:31 PM
Have it your way, Trey 🙌 #NationalTightEndsDay
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AZ
Arizona Cardinals @AZCardinals · 12:43 PM
Leave it all out there.
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AZ
Arizona Cardinals @AZCardinals · 12:48 PM
Play for your brothers
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AZ
Arizona Cardinals @AZCardinals · 12:50 PM
TALK TO 'EM
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First half1:02 PM
AZ
Arizona Cardinals @AZCardinals · 1:02 PM
BIRD GANG, IT'S SHOWTIME 🔥
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AZ
Arizona Cardinals @AZCardinals · 1:35 PM
BOOM
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AZ
Arizona Cardinals @AZCardinals · 1:36 PM
Murray -> Marv 🙌 📺: #AZvsMIA on FOX
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AZ
Arizona Cardinals @AZCardinals · 1:36 PM
After the 1st
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AZ
Arizona Cardinals @AZCardinals · 1:40 PM
DL Naquan Jones (thigh) is questionable to return.
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AZ
Arizona Cardinals @AZCardinals · 1:41 PM
From your favorite TE ‼️ #NationalTightEndsDay
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AZ
Arizona Cardinals @AZCardinals · 1:43 PM
MICHAEL WILSON TOUCHDOWN!!!!!!!
♡ 276↻ 26◯ 18◉ 14.8K
AZ
Arizona Cardinals @AZCardinals · 1:44 PM
#1 🤝 #14 📺: #AZvsMIA on FOX
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AZ
Arizona Cardinals @AZCardinals · 1:46 PM
TREY MCPLAY 😤 #NationalTightEndsDay
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AZ
Arizona Cardinals @AZCardinals · 1:53 PM
Keep 'em coming 👏
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AZ
Arizona Cardinals @AZCardinals · 1:56 PM
Gotta love some TD flicks 📸
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Halftime / third quarter2:22 PM
AZ
Arizona Cardinals @AZCardinals · 2:22 PM
At the half.
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AZ
Arizona Cardinals @AZCardinals · 2:35 PM
.@starling__4 said not today
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AZ
Arizona Cardinals @AZCardinals · 2:39 PM
happy #NationalTightEndsDay
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AZ
Arizona Cardinals @AZCardinals · 2:39 PM
right down the middle 🙌
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AZ
Arizona Cardinals @AZCardinals · 2:42 PM
Trey has got hops 🤯
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The comeback starts moving3:02 PM
AZ
Arizona Cardinals @AZCardinals · 3:02 PM
How 'bout that
♡ 102↻ 9◯ 2◉ 9.9K
AZ
Arizona Cardinals @AZCardinals · 3:03 PM
+2 for defense ‼️
♡ 265↻ 18◯ 6◉ 23.9K
AZ
Arizona Cardinals @AZCardinals · 3:11 PM
WHAT A CATCH MAN OH MAN
♡ 475↻ 38◯ 19◉ 19.8K
AZ
Arizona Cardinals @AZCardinals · 3:12 PM
MARVIN. HARRISON. JR.
hero moment · 129K views · the feed starts accelerating
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AZ
Arizona Cardinals @AZCardinals · 3:18 PM
this duo >>>
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AZ
Arizona Cardinals @AZCardinals · 3:19 PM
🔴🔴🔴⚪️
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AZ
Arizona Cardinals @AZCardinals · 3:23 PM
LET 'EM KNOW MARV @budlight | #EasyToCelebrate
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AZ
Arizona Cardinals @AZCardinals · 3:32 PM
MOVE THOSE CHAINS!!!!!
♡ 248↻ 17◯ 8◉ 13.4K
AZ
Arizona Cardinals @AZCardinals · 3:33 PM
SNAGGED. HE DID THAT.
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AZ
Arizona Cardinals @AZCardinals · 3:35 PM
Murray and Marv are COOKING.
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AZ
Arizona Cardinals @AZCardinals · 3:36 PM
A U R A
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AZ
Arizona Cardinals @AZCardinals · 3:37 PM
JC punches it in 🙌
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AZ
Arizona Cardinals @AZCardinals · 3:40 PM
#6 WITH 6🙌
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Final drive + the win4:01 PM
AZ
Arizona Cardinals @AZCardinals · 4:01 PM
KYLER MURRAY SO SHIFTY
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AZ
Arizona Cardinals @AZCardinals · 4:05 PM
DUB. DUB. DUB. DUB. DUB. DUB. DUB. DUB. DUB. DUB.
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AZ
Arizona Cardinals @AZCardinals · 4:05 PM
Flying home with our W
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biggest game-day post in this export · 177K views · 5.4K likes
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AZ
Arizona Cardinals @AZCardinals · 4:06 PM
WE LOVE YOU CHAD!!!!!!!!!! 📺: #AZvsMIA on FOX
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AZ
Arizona Cardinals @AZCardinals · 4:15 PM
BIRD GANG STAND UP
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AZ
Arizona Cardinals @AZCardinals · 4:18 PM
Head Coach Jonathan Gannon and QB Kyler Murray speak to the media from Hard Rock Stadium.
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AZ
Arizona Cardinals @AZCardinals · 4:21 PM
great day to be a Chad‼️
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AZ
Arizona Cardinals @AZCardinals · 4:23 PM
We see you @RobGronkowski
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AZ
Arizona Cardinals @AZCardinals · 4:25 PM
the "c" in clutch stands for Chad
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AZ
Arizona Cardinals @AZCardinals · 4:28 PM
Oh yaaaa
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AZ
Arizona Cardinals @AZCardinals · 4:34 PM
🥹
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AZ
Arizona Cardinals @AZCardinals · 4:42 PM
hard-fought
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AZ
Arizona Cardinals @AZCardinals · 4:47 PM
WIN CAM IN THE 305😤
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AZ
Arizona Cardinals @AZCardinals · 4:49 PM
.@minakimes you knew 😊
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postgame conversation becomes content · 133K views · 6K likes
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Postgame: keep the story going5:13 PM
AZ
Arizona Cardinals @AZCardinals · 5:13 PM
keep. going.
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AZ
Arizona Cardinals @AZCardinals · 5:29 PM
Great fought W. Were you entertained!!?
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AZ
Arizona Cardinals @AZCardinals · 5:29 PM
um yes!!!
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AZ
Arizona Cardinals @AZCardinals · 5:33 PM
business was handled 😤
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AZ
Arizona Cardinals @AZCardinals · 5:41 PM
Continue to stack em
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AZ
Arizona Cardinals @AZCardinals · 5:59 PM
CAN'T STOP YELLING
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AZ
Arizona Cardinals @AZCardinals · 6:38 PM
just wanted to remind everyone of this incase you forgot
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Arizona Cardinals @AZCardinals · 7:09 PM
"WE AIN'T NEVER NOT CAME TO PLAY"
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AZ
Arizona Cardinals @AZCardinals · 7:14 PM
go cards 😉
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AZ
Arizona Cardinals @AZCardinals · 11:17 PM
Sleep tight 😏
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