Photoshoot Week
From paper backdrop to fully invested infrastructure.
Under the leadership of Riley Joslin, our creative team kept proving what the annual shoot could become.
Penn State Football is built on traditions, moments and an atmosphere you have to experience to understand. Our content was about bringing that feeling to the feed, using immersive formats like 360 cameras to put fans inside the traditions, the student section, the White Out and the moments that made Beaver Stadium feel like home.
What started as a postgame content idea became a tradition players and fans looked forward to after every win. Immediate reactions, celebrations and good vibes made Win Cams some of our most consistently engaging postgame content.
Under the leadership of Riley Joslin, our creative team kept proving what the annual shoot could become.
The first setup was simple: navy paper. Our humble beginnings, when we were both new to the job, figuring it out and working with what we had.
Under Riley Joslin’s leadership, we hand-built a retro Penn State collage wall piece by piece, individually cutting and taping every logo, pennant and photo you see on the backdrop. It traveled to recruiting events, inspired adaptations from other Penn State sports and, after catching Head Coach James Franklin’s attention, was digitized into a permanent wall inside the football facility.
After the success of the year prior, we took the production a step further, renting an LED screen that unlocked endless static and motion backgrounds and a much bigger visual system for player content.
After the success of 2023, we purchased the LED screen outright. By the NFL Draft, it had already become a year-round creative tool. That year's photoshoot week pushed the production even further with mirrored flooring and a second screen creating an immersive cornered set.
